• Westfield Business School

Korn Ferry Assessment

At the beginning of the masters, the students take part individually of a coaching with this prestigious company.

The objective of this personalized assessment during the GEMBA is that the professional can identify his or her own gaps in different types of competencies, so that once they complete the program, they can manage them. The professional is then evaluated in several dimensions through this counselling; which allow him or her to get to know his or her degree of development in each.

FACE TO FACE WEEKS

At four prestigious universities on three continents.

Cambridge University

IVEY Western University

Kellog School of Management 

Westfield Business

Title and Certificates

Executive MBA, Global Version

Global Business Certificate

Breaktrough Innovation Certificate

Consumer Centric Sales Management & Trade Marketing Certificate

Global Business Certificate

Program
Learning Outcomes

Aligned with the school mission, the program’s main objective is to develop human beings that are willing and able to create wealth, by impacting positively the environment and their communities.

TRIPLE BOTTOM LINE THINKING

Develop an understanding of a triple bottom line based strategy, where enterprise performance is measured on terms of economic performance, environmental performance, and social outcomes.

STRATEGIC LEADERSHIP

Students will demonstrate the ability to 1) diagnose complex business situations recognizing key issues, tensions, and dilemmas; and 2) articulate decisions and action plans that reflect comprehensive understanding of the human, political, and cultural context as well as nuanced ways of building influence and support.

HUMAN DEVELOPMENT

Students will not only have a clear path of development for themselves, but will have the ability to develop others.

INNOVATION

The business world is ever changing and you need to think creatively to stay ahead of the competition. The GEMBA experience will teach you how to solve a problem from the customer’s viewpoint.

QUANTITATIVE DATA ANALYSIS

The student will be able to understand complex sets of data, analyze them, and make decisions based on the insights developed from the data.

Specific
Competences

The program allows students to experience and obtain valuable information on the most important economic and business zones in the world: America, Europe, and Asia. It also goes deeper into the entrepreneurial spirit, innovation, and key interpersonal skills needed to lead global teams.

Westfield Business School’s GEMBA develops and strengthens strategic leadership competencies in the implementation of improvement dynamics within organizations, the motivation to change the organizations’ culture, and the innovation and re-creation or transformation of the business model. The program focuses on the complexity and the dynamics of the global company, which allows to identify opportunities, create and impulse innovative projects, and lead challenges within an uncertain business framework in constant evolution.

42 %

Head of Department

28%

Management and higher management

13%

Supervision and coordination.

17%

Other

The GEMBA promotes reflection, efficient work, and the identification of problems and opportunities through observation. It combines work, initiative, and skills; it also generates opportunities within a global business setting.

Program

Westfield Business School’s Global Executive MBA is a living experience where the skill of the decisions-making process is reinforced from a high management, holistic perspective in a global, competitive environment, in the definition and implementation of leading strategies, and in managing companies and organizations. The program is taught for sixteen months online, with three face-to-face periods, one week each. These face-to-face periods take place at prestigious universities, enabling a global experience and an international vision of the business world.

Quick
Facts

LANGUAGE-GEMBA-WESTFIELD

ENGLISH
Language

metodologia-blended-westfield

FORMAT
Blended

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DURATION
 16 months

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OPENING
Oct – Jan

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CREDITS
 40

Leadership and Talent Management

Korn Ferry, main headquarters in Los Angeles, is an organization devoted to the research of behavior and counselling. With over 45 years of history, Korn Ferry’s work has turned it into the biggest supplier of executives search, thus providing companies worldwide with the ability to objectively identify people with the highest leadership potential.

To fulfil its mission, Korn Ferry’s offer has put together a big variety of tools, methodologies, and people; offering its clients a rigorous ability for leadership assessment. The agility to learn, experience, and problem-resolution skills are some of the competences analyzed.

The objective of GEMBA’s personalized assessment is that the professional can identify his or her gaps in the different competencies, so that once the program is complete, he or she can manage them. Through this counselling, the professional will be evaluated in several dimensions, which will allow him or her to get to know his or her degree of development in each.

The assessment is made of:

1 Test

2 Personalized Feedback

3 Meeting with a Korn Ferry Executive Coach (Los Angeles)

Modules and Subjects

Face to face weeks

During the Masters, the students will study on campus for four weeks: Silicon Valley – Westfield business School, Cambridge – United Kingdom, Ivey – Hong Kong and Kelllog – Illinois. With these on campus weeks, the student body will complete their vision and knowledge of the world of global organizations, they will share their experience with students who come from different backgrounds and cultures, creating networks inside a unique framework and under the tutelage of highly qualified teachers.

Silicon Valley

It is the name given to the southern area of the San Francisco Bay Area, in northern California, United States. Silicon Valley is home to many of the world’s largest technology corporations and small start-ups. Silicon Valley is a leader in high-tech innovation and development. There have been born companies like Apple, Google and Hewlett Packard among others. Among the highlights of the workers and students there are the desire for constant learning, optimism and the desire to change the world.

GLOBAL BUSINESS

Globalization, technological development, commercialization and the aging of the population are some of the macro trends detected at the global level. These are global trends that can influence and condition the demographic, economic and technological environment at the global level and therefore to the companies. For companies, knowledge of macro trends is important insofar as they affect business, business models and markets and represent a structural movement with a medium- and long-term impact.

Throughout this week of learning, the student will deepen the observation and analysis of these macro trends with the aim of gaining knowledge about the future behavior of key aspects that characterize societies, organizations and individuals.

Many companies are including in their planning an analysis of
global macro trends, and is that in a constantly evolving environment,
a key factor is in turning macro trends into innovation
opportunities.

Cambridge

The University of Cambridge was founded in 1902. Many prominent people from the politic, cultural, and sports fields, who have contributed to change the world, have passed through its famous schools and buildings.

The University of Cambridge is one of the oldest universities and academic centers in the world. Its outstanding academic reputation is known worldwide and it reflects the intellectual achievement of its students, as well as the merit of its faculty and tutors.

BREAKTHROUGH INNOVATION

The disruptive innovation process has favored many companies, who have experienced an increase their leadership by offering new products and services. Leading this innovation has become a big challenge for leaders and global companies alike as it requires the development of specific competencies in order to lead themselves and said organizations.

During this learning week, the students will deepen on the steps necessary to articulate an innovative process. Case studies will be used to demonstrate how companies belonging to the musical industry, entertainment, and mobile technology, among others, have renewed themselves and their products, achieving a higher performance in them, as well as facilitating people’s lives.

Given the current advances in technology, many entrepreneurs
are providing solutions which differ from the ones
already answering to the market’s needs. This produces a
rupture from the regular model and it is called ‘Disruptive
Innovation’.

Chicago

Founded in 1908 in downtown Chicago, the School was created in order to educate the managerial leaders of the 20th Century. Kellogg was pioneer in the use of group projects and assessment and made popular the importance of “teamwork” and “team leadership” in the business world. The faculty associated to the school have made important contributions in fields such as commerce, marketing, and advertising.

CONSUMER CENTRIC SALES MANAGEMENT & TRADE MARKETING

Planning is centered on the consumer as a strategy based on placing the client at the center of the business, giving him a positive experience before and after the sale with the aim of encouraging re-sell, loyalty, and benefits.

During the face-to-face week at Kellogg, the students will learn first-hand how to implement strategic planning which allows them to offer the client an experience starting from an awareness-raising stage, the purchase process, and the post-purchase. In order to do this, the students will work on tools which will allow them to anticipate the needs of the client and create a culture design to help them.

The nowadays client has enough power to influence brands,
that is why it is vital to take on a customer-centered strategy,
where the client is put at the core of the business.

Hong Kong

Ivey Business School (Ivey) is the University of Western Ontario’s Business School. It is a university re-known for its work on the research field. The Business School was officially created in 1950. It stands out for having one of the best MBA programs outside of the United States. The University has sites in Toronto and Hong Kong, where it was the first American school to open a campus in 1998. Its programs include EMBA and Executive Education.

GLOBAL BUSINESS

The complexity and dynamics of a global company imply the need to count on managers educated in economy, finance, culture, technology, and international marketing, who are also capable of understanding the differences amongst cultures and their influence in corporate governance. The challenge for international managers within this global context must be to create work environment which integrate the needs of a diverse cultural team. To make this possible, it is essential for managers to be involved and have an intercultural framework as reference.

The objective during the face-to-face week in Ivey, is to train managers responsible to develop strategies, display resources, and lead the organization internationally.

The participants will focus on the four areas of thinking and performance: prospective, systemic thinking, economic-financial thinking, and leadership from a global point of view, as well as the creation of work environments which satisfy the needs of a multicultural work team.

In an increasingly global environment, managers and executives
face more complex problems, as well as bigger challenges
and opportunities they need to be prepared for.

Global Executive MBA requirements

The professional participating in the program understand the importance of an offshore corporate market, where the management of teams in different countries, as well as the strengthening of their leadership skills and strategic thinking, are essential for their corporate development.

Work Experience: 10 years

Managerial Experience 5 years (at least)

University Degree

Advanced Level of English

Enrolment Process

The person interested will have a tutor available who will guide and help him or her during the whole process. This person will be in charge of managing doubts, and will analyze the applicant’s résumé and professional career. The tutor will also study the applicant’s needs and motivations to do the GEMBA and will determine if the course adjusts to the applicant’s expectations and if it is the best option for his or her requirements and experience.

  1. On-line request
  2. Résumé and Confirmation of Admission Requirements
  3. Personal interview
  4. Decision announcement

Documents

  1. Resume.
  2. Motivation letter (400 words), explaining the reasons to take our GEMBA and provide two examples of situations where the applicant shows leadership or speaks of a notable contribution to their company.
  3. Copy of the university degree.
  4. At least two letters of recommendation from people who knows the candidate on a professional or academic capacity.
  5. Certificate of B2 level of English or certificate of taking a proficiency test.